More than 80% percent of web users use search engines to explore the web. This makes it important for both businesses and individuals to create a search engine optimized website. The best way to do that is to use modern SEO tactics and techniques to give a boost to your website’s ranking on a famous search engine such as Google or Yahoo. This will also help divert traffic to your website turning leads into sales.
What is SEO?
SEO stands for Search Engine Optimization, which is a process that requires a set of web based tools and applications and techniques to determine the rank of your website on a particular search engine’s unpaid pages. The higher your website ranks, the more visible it will be on the search engine’s index and this will help you to get more visitors on your site and in turn boost revenue. Research has suggested that most web users click on the links that are on the first page of search engines results.
What are Search Engines looking for?
To get a high rank on any search engine, you need to understand the criterion that is set by the search engine to rank web pages. All search engines use complex algorithms, web crawlers for different websites and rank them according to different factors. Some SEO basics include:
Performance
The load time of your website when it accessed
Design
The design of you website, how it looks and navigates
Content
Text on the page along with titles and description, how they link to other websites
White Hat Vs Black Hat SEO Techniques
There are two types of SEO techniques known as white hat and black hat techniques. White hat techniques are accepted by search engines as good practice and provide long lasting results. On the other hand, black hat techniques are rejected by search engines and ban all website that indulge in Black Hat SEO techniques.
How to Improve Web Traffic by SEO
Here are some of the best ways to increase web traffic by using SEO techniques and SEO tools.
Find Keywords and Optimize your Website
Put yourself in the shoes of your visitor and think about the best keywords for your website. Another way to find the keywords is to use different web tools such as Google Adwords to plan and generate the best keywords pertaining to your product and/or services. You can do that by making your titles and description according to the keywords. Create separate landing pages for the keywords that are important to your business.
Take advantage of SEO tools
Search engines provide webmaster tools and other tools to make your website easily accessible for the search engines. They are comprehensive SEO tools offering a wide range of options to webmasters. Tools such as Open Site Explorer, keywordtool.io, Schema creator, Google Webmaster tools, Browseo and Google Keyword Planner are some of the tools that can make your life easy.
Develop a Long Term SEO Strategy
SEO is an ever changing field, so you need to keep pace with latest developments in the field. Develop a long-term SEO strategy to be successful at SEO. It is more difficult to maintain the rank of your website when it is in top 10 of the first page of the search engine.
So, these are some of the very basic techniques that can streamline your SEO strategies to boost website visibility and traffic.
